David A Ellis
The American Simplex projectors, made in New York by the International Projection company, were installed in a number of super cinemas including the Paramount and Roxy in New York. They were also distributed worldwide. The New York Paramount had three machines and Hall and Connolly continuous feed high intensity lamps. It was reported that beneath the pedestal of each projector was a recessed, coveted pocket and outlet box from which the asbestos covered lamp leads are led up through the centre of each pedestal to the switch box and lamp. The entire conduit being concealed gave the room an unusually neat and dignified appearance.
In 1923, the machines were installed at the London Palladium. The Holborn Empire was also equipped with them. In 1930 at The Carlton in Essex Road London, they were installed with Peerless high intensity arcs and Thide electric changeovers. The Carlton also installed Brenograph effects projector.
In 1928 at the Broadway Stratford, four Simplex machines were installed with Ashcraft high intensity arcs. At the Astoria old Kent Road, London there were, back in 1930, Western Electric sound and Hall and Connolly high intensity arcs which partnered the Simplex, installed by J Frank Brockliss.
A report in the Bioscope magazine dated 11 December 1929 says: “Owing to the pressure of Continental orders, J Frank Brockliss Ltd, decided to enlarge their organisation in France. A completed stock of Simplex projectors, spare parts and similar projection equipment, such as the company handle in London, will be held in stock in Paris. In this manner, excellent service is assured to the many Continental users of Simplex projectors, over one hundred of which, have been installed during the past twelve months.”
Another Bioscope report from 2 June 1921 says: ”In spite of depressing trade reports generally, the Imperial Film Company Ltd, state that Simplex projectors are selling briskly. Between May 15 and the end of the month, no less than nine machines were installed in London and the South alone; three at the Coronation Theatre Manor Park; two at the Prince's Pavilion, Walthamstow; two at the Rivoli Whitechapel and two at the Savoy Picture House Plymouth. Since the Imperial Film Company Ltd started distributing the Simplex projector in Great Britain, some eighteen months ago, they have sold several hundred machines.”
In March 1931, the Select cinema Redditch installed new G Model RCA sound equipment with Simplex machines and little known Hahn Goertz carbon arcs.